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Innovative Design Concepts in Maintaining Sustainable Existence Products Creative Industry in Domestic and Global Market

20 Mar

(the study of sustainable design innovation undertaken by Creative Industry in Bandung as Emerging Creative City)

Ence Ramli Al Rashid

Paramadina University

Faculty of Economy, Management and Business Department

Jalan Gatot Subroto Kav 97 Jakarta, Indonesia

ence.ramli@students.paramadina.ac.id

ramlialrashid@live.com

 

 

Abstract

 

In general, the development of design in Indonesia, divided into three important phases ie Modernization Program, The development of modern design in Indonesia, the beginning and the image changes. Paul Greenhalgh in his book “Modernism in Design” published by Reaction Books, said that “for the Greater part of this century, the word “modern” has been Relatively unproblematic with regard to design. It has meant whatever one wanted it to mean. It Could Be Designed applied to any object, more or less, given the Appropriate context and, accordingly, it Could be construed as an insult or a compliment. It has meant so much that often it has meant nothing”. Bandung is known as The Emerging Creative City, and is a center for creative industries in West Java. Every actor has turned his creative industry with a unique concept in terms of product innovation design. Uniqueness, quality and value which they bear in every product design is a specific characteristic and attraction for the customers both domestic and foreign. Therefore, this paper will discuss how the creative industry in Bandung actors create and apply the concept of design innovation in their products so that they can design innovation favored by customers and can be sustained over time.

Keyword: The Development of Design Design, Modern Design, Creative Industry in Bandung, Bandung Emerging Creative City

INTRODUCTION

Creative industries can be interpreted as a main element of industrial creativity, skill and talent that has the potential to improve welfare by offering intellectual creations (Simatupang, 2008). The era of creative industries present at the fourth phase of human civilization, after the era of agriculture, industry, and information. The economic value of a product or service in this creative era is no longer determined by the materials or the production system as in the industrial era, but the use of technology, creativity and innovation. Industry can no longer compete in the global market by simply relying on price or quality of product, but to compete based on technology, innovation, creativity and imagination (Esti and Syriac, 2008).

Indonesia which is rich in the local specific characteristic is a great potential for the development of creative industries. Although the contribution of creative industries for export growth is relatively small, but the sector continues to show a significant increase in contributions from year to year. Growth and development of creative industries is not without obstacles, but rather the creative industries have advantages and characteristics are flexible so that it can survive amid all the obstacles that obstruct it.

Bandung is a creative city with the potential for the greatest creative human resources. Bandung had always been known as a center for textiles, fashion, art, and culture as the “Paris Van Java”. And Bandung also known as educational and tourist destination. With the election of the city of Bandung as a pilot project of creative cities as East Asia in Yokohama in 2007 it created the slogan “Bandung Creative City” to support the mission.

Bandung is one of the cities that are conducive to developing creative industries. Bandung society tolerant of new ideas and respect for individual liberty became the main capital of Bandung in the development of creative industries. In addition, the city of Bandung is a place with huge potential for synergy and collaborating universities, businesses, communities, government and media in order to create a culture of creative economy. Creative economic development in the city of Bandung showed satisfactory improvement. So far, the sub-sectors of creative industries which can be used as pre-eminent city of Bandung, among which music, fashion, art, design, architecture, IT and food (culinary).

Design became one of the creative industry thrives in Bandung. Bandung city is famous for fashion. Garments produced by the Bandung city, famous unique and interesting. Bandung Society seems to have been aware of the content of art in a product design that has a high sales value.

LITERATURE REVIEW

Creative Economy and Creative Industry

Creative economy consists of broad groups of professionals, especially those in the creative industries, which contributed to the forefront of innovation. Creative intelligence, among others, artists, educators, students, engineers, and writers. They often have the ability to spread and get a pattern of thinking that generates new ideas. Therefore, the creative economy can be said as a system of supply and demand transaction that originates on the economic activities of the creative industries. Creative industries in Wikipedia is defined as the industry focused on the creation and exploitation of intellectual property such as works of art, film and television, software, games, or fashion design, and including inter-corporate creative services such as advertising, publishing, and design. The British government through the Ministry of Culture, Media and Sport gave the scope of creative industries as an activity that comes from creativity, expertise, and talents of individuals who are likely to increase prosperity and employment through the creation and commercialization of intellectual property.

Sustainable Design Concept

Design can be defined as a process initiated and developed a plan for a product, structure, system or component. The design consists of four main principles, namely: material, function and economic value, and aesthetics. A design that meets the four main things that determine the quality and competitiveness of a product with similar products in the market. Design usually requires a designer to consider aspects of aesthetic, functional and other aspects of an object or a process, which usually requires research, thought, modeling, interactive adjustment and re-design.

The design concept is a concept which is used to each output design as a whole, including the approach and strategy for communication, visual approach and the determination of the appropriate media with the target. Approach regarding sustainable concepts in the design field, including the origin of the development of sustainable design concepts, parameters and tester device level “sustainable” design a product or outcome, and its application in the world of professional and academic design in Indonesia.

 

DISCUSSION

The development potential of creative industries in the creative economy sector in the future will still be an important alternative in enhancing the contribution in the field of economics and business, improving quality of life, image formation, communication tools, fostering innovation and creativity, and strengthening the identity of a region.

Bandung is one of the cities that are conducive to developing creative industries. Bandung society tolerant of new ideas and respect for individual liberty became the main capital of Bandung in the development of creative industries. In addition, the city of Bandung is a place with huge potential for synergy and collaborating universities, businesses, communities, government and media in order to create a culture of creative economy. Creative economic development in the city of Bandung showed satisfactory improvement. So far, the sub-sectors of creative industries which can be used as pre-eminent city of Bandung, among which music, fashion, art, design, architecture, IT and food (culinary).

Bandung is a city that succeeded in developing the fashion industry. Tangible proof of the rapid development of the fashion industry in the city of Bandung is the rapid growth of FO (factory outlet) and Distro (distribution store) as a distribution agent of textile products that rely on creativity. Creative industries have become a fashion icon Bandung city. The main strength is the creative industrial design, diversity of raw materials, specialty brands, and product uniqueness. The success of creative fashion in Bandung is inseparable from the existence and uniqueness of the textile industry and its distribution is FO distributions.

Besides artists in Bandung are able to grow creativity in the arts industry. Industrial art that flourished in the city of Bandung in the field of art including pern, fine arts and show art. One tangible manifestation of the rapid development of industrial art is Bandung as soap opera house. Industrial arts in Bandung also grew quite rapidly. Creative industrial developments such as fashion and music industry to encourage the growth of visual arts industry in Bandung. Creative industries in Bandung is also supported by the university. One example of college accommodation on the creative industries in the arts in Bandung is the art market performances organized by the ITB.

Bandung is one of the cities that became the barometer of the music industry development in Indonesia. Pergembangan rapid creative in the music industry in Bandung has spawned musicians and famous bands. Musicians who were born in Bandung include Trio Bimbo, Royke B Jantiko and Eko Jantiko, Yuti Launda, Sentosa Marvelin Joanna and Nicky Astria. As for the group’s famous band from Bandung, including Peterpan, Project Pop, Gigi, Cokelat, and Potret. Environmental and cultural city of Bandung support growing proliferation of creative industry in the field of music.

In addition has created famous architect, the building in Bandung also can be architectural attractions. Building and garden in the city of Bandung has become a regular tourist attraction visited by foreign tourists and domestic. The buildings that become a tourist attraction such as Gedung Sate Bandung, Gedung Merdeka, the Grand Hotel Panghegar and all of buildings in the old town. The rapid development of industry in Bandung city architect also opened business opportunities for architects services in the city of Bandung.

Not only the arts and cultural center, Bandung also has potential in the field of technological development. Creative industries in the IT field are also growing rapidly in Bandung. ITB campus that is part of the city as a place of potential human resource development in information technology. Developing creativity in young children Bandung with its technology knowledge to make the creative industries in the rapidly growing field of information technology in the city of Bandung. And the design became one of the creative industry thrives in Bandung. Bandung city is famous for fashion. Garments produced by the famous city unique and interesting. Bandung Society seems to have been aware of the content of art in a product design that has a high sales value.

Success of creative industry in Bandung course supported by the establishment of sustainable design concepts created by the perpetrators of their business. The process and implementation of any idea is based on three basic aspects of the environment including socio-cultural, environmental, natural resources and ecological and economic environment and education. Of the three aspects of these ideas emerged from the results derived from the mix kratifitas value systems, behavior patterns and lifestyle of Bandung, which created a concept design creativity of the perpetrators of the work of creative industry in Bandung, namely a value-laden design concept of local wisdom.

A design concept that is made in accordance with product characteristics and market share that the majority liked the products with local content and also as a strategy for every community in Bandung, especially young people can more local products to love the work of the nation, so that the existence of industrial products creative in Bandung, Indonesia in particular can be raised both in domestic and global markets.

 

CONCLUSION

Bandung is a creative city with the potential for the greatest creative human resources. Bandung had always been known as a center for textiles, fashion, art, and culture as the “Paris Van Java”. And Bandung also known as educational and tourist destination. With the election of the city of Bandung as a pilot project of creative cities as East Asia in Yokohama in 2007 it created the slogan “Bandung Creative City”.

Bandung is one of the cities that are conducive to developing creative industries. Bandung society tolerant of new ideas and respect for individual liberty became the main capital of Bandung in the development of creative industries. In addition, the city of Bandung is a place with huge potential for synergy and collaborating universities, businesses, communities, government and media in order to create a culture of creative economy. Creative economic development in the city of Bandung showed satisfactory improvement, as supported by the concept design of any product or service output with contents of value Indonesia’s local and pure true children of the nation’s work so that every design is created has positi impact to the survival and existence products or services produced by each of the creative industry in Bandung. And so far, the sub-sectors of creative industries which can be used as pre-eminent city of Bandung, among which music, fashion, art, design, architecture, IT and food (culinary).

 

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Posted by on March 20, 2011 in Research Paper

 

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